Google Photos is one of the most widely used photo platforms in the world. It’s fast, convenient, and excellent at backing up everything on your phone.
But Google Photos was designed for individuals.
Memrico was designed for families, genealogy, and long-term memory preservation.
That difference shows up everywhere — from how photos are uploaded, to how they’re shared, to how AI understands your memories.
Below is a clear breakdown of why Memrico is fundamentally different.
Google Photos
Automatically backs up everything on your device:
Receipts
Screenshots
License plates
Work documents
Random, private images
Your library becomes noisy and highly personal
Sharing requires filtering and constant curation
Memrico
Nothing uploads automatically
You intentionally choose:
Which photos matter
Which memories belong in your family archive
Everything in Memrico is meant to be shared from the start
Why this matters
Families don’t want to sort through personal clutter to find meaningful memories.
Memrico captures what you want remembered, not everything you happened to photograph.
Google Photos
Photos belong to the individual uploader
If that person deletes their account, stops paying, or passes away, memories can be lost
No true concept of a shared family archive
Memrico
Built around shared family spaces
Memories belong to the family, not a single person
Designed to survive device changes, account changes, and generations
Why this matters
Family history should not disappear because one person’s phone or account does.
Google Photos
No understanding of family trees
No support for genealogy files
AI sees faces, not relationships
Memrico
Built specifically for genealogy and family history
Supports GEDCOM files, the industry standard for family trees
Understands:
Parents, children, siblings, grandparents
Generations and lineage
How people are related
This context makes Memrico’s AI dramatically smarter.
Because Memrico understands intentional uploads + family relationships, its AI can do things Google Photos cannot.
Not just “a person” or “a dog”
But “Ella with her great-grandmother”
Parents see childhood photos
Descendants see ancestral photos
Families see shared moments
Birthdays
Anniversaries
Holidays
Before family Meetups
During meaningful life moments
Google Photos
Mostly relies on generic “On this day” reminders
Memrico
Surfaces memories when they actually matter
Google Photos
Requires installing an app from:
Apple App Store or
Google Play
Experience varies by platform
Tied to vendor ecosystems
Memrico
Built as a Progressive Web App (PWA)
No app download required
Works on:
iPhone
Android
Desktop
Laptop
Tablet
Same experience everywhere
Why this matters
One link, no downloads
Easier for less-technical family members
Instant updates
Secure, fast, and efficient using native browser capabilities
Google Photos
Requires a Google account to participate
Locks families into Google’s ecosystem
Memrico
No Google or Apple account required
Invite by email or phone number
Built for mixed-tech, multi-generation families
Google Photos
Uses device-captured GPS
Limited ability to create reusable, meaningful locations
Memrico
Create custom, named locations tied to GPS:
“Grandma’s House”
“The Old Family Farm”
Locations become shared family context, not just map pins
Google Photos
Photos and videos only
Memrico
Meetups record live family conversations
Includes transcripts and AI summaries
Preserves the stories behind the photos
Google Photos
Comments are basic and easy to miss
Memrico
Comments are central to the experience
Designed for storytelling, corrections, and shared memory
Google Photos
Optimized for recent photos and daily use
No clean generational handoff
Memrico
Designed to grow with families
Supports old photos, scanned images, and missing metadata
Built to preserve memories across decades
Google Photos is excellent at backing up everything you take.
Memrico is designed to preserve what matters most.
One stores files.
The other preserves family history.
Memories are better together.