Meet Rico: A simple way to interact with your photos and capture the story behind them
Most photos today just sit in a gallery.
You can scroll through them—but the story behind the moment is often missing, or eventually forgotten.
With Rico, your photos can talk back.
Rico gives you a simple way to interact with your photos—so instead of just looking at an image, you can understand what’s happening, add context, and revisit the moment in a more meaningful way.
Introducing Ask Rico
Ask Rico is a new way to interact with your photos.
Instead of just scrolling through images, you can talk to them—and they talk back.
You can ask questions like:
- Where was this taken?
- Who’s in this photo?
- What was happening here?
- Do we have more pictures from this day?
And Rico responds using the context around your photos—bringing together details that would otherwise be scattered or lost.
Rico Doesn’t Just Answer Questions—It Knows What to Ask
One of the hardest parts about preserving memories isn’t storing photos—it’s knowing what to say about them.
Most people don’t take the time to write detailed captions because:
- They don’t know what details matter
- They don’t want to write a long explanation
- They’ll “come back to it later” (and usually don’t)
That’s where Rico changes things.
Instead of expecting you to figure it out, Rico asks the right questions for you.
When you upload a photo, Rico looks at what it already knows—things like who might be in the photo, when and where it was taken, and how it connects to other memories—then asks simple, relevant questions like:
- “Do you remember what you used for bait?”
- “What other memories do you have from this trip?”
- “Who else was there?”
- “Have you been back since then?”
You don’t have to write a story from scratch.
You just respond.
Over time, those small answers turn into rich, meaningful context that would otherwise be lost.
See Rico in Action
In this example, Rico does three important things automatically:
1. It understands the moment (with real context)
Rico doesn’t just look at the image—it understands the full context around it.
It pulls together multiple layers of information, including:
- EXIF data like date and location
- Who’s in the photo, using facial recognition
- Family relationships, based on your genealogy
- What’s happening in the image itself, using visual analysis
So instead of just seeing “a kid holding a fish,” Rico understands when and where the photo was taken, who the person is, how they’re connected to others, and details about the moment itself.
That combination is what makes everything else possible.
Rico has the context to provide meaningful summaries, ask relevant questions, and interact with you like someone who actually knows the story.
2. It asks the right questions
Instead of expecting you to write everything yourself, Rico guides you.
It asks simple, thoughtful questions that help surface the details people tend to forget over time—turning a static image into a living memory.
3. It turns answers into lasting memory
With just a short response, the story becomes richer and more meaningful.
Without Rico, a photo might sit quietly in a gallery.
With Rico, it becomes something you can return to, understand, and share.
What This Means for Your Photos
Right now, Rico is focused on helping you interact with individual photos in a way that’s simple, natural, and actually useful.
Instead of photos sitting silently in a gallery, Rico helps you:
- Understand what you’re looking at
- Capture the details that matter
- Revisit the moment through conversation
Even with a single image, that changes the experience completely.
This is just the starting point for Rico.
Over time, it will expand beyond individual photos to help surface memories, connect people, and bring moments back at the right time.
But it all begins here—with a single photo and a better way to interact with it.